What happened, where it happened, and what evidence is public.
The Excera thesis / MENA
Social engineering does not arrive unchanged.
It changes when it reaches MENA.
The institutions, language, channels and pressures used in an attack shift with the region. Excera studies that shift through documented attacks and local threat research.
Start with what changes↓- 01
- Sender-name SMS
- 02
- Absher identity services
- 03
- Update identity information
IDENTITY / PERMITS / VISHING
What changes
The attack does not cross a border intact.
One region is not one template.
Attackers borrow the systems people already recognise. Different market. Different institutions, language, channels and moments of pressure.

Translation changes the words.
Regional research changes the scenario.
What we study
We study documented attacks to understand what changes when they reach the region.

Institution, channel, language, timing, and requested action.
What changes across markets and what remains consistent.
- 01 / Institution
- The service, organisation or system being impersonated.
- 02 / Channel
- Where the request arrives and how the conversation moves.
- 03 / Local reference
- The details that make the request belong to this market.
- 04 / Requested action
- The decision or behaviour the attacker needs from the recipient.
The regional detail is not decoration.
It is part of how the attack works.

What we build
Research becomes something people can enter.
- 01Sourced intelligenceUnderstand the attack
Start with documented behaviour and the regional details around it.
- 02Playable scenarioRebuild the situation
Turn the attack into a sequence a person can move through and respond to.
- 03Decision feedbackMake the choice visible
Show what changed, what mattered, and where independent verification begins.
A report explains the attack.
A playable scenario makes the decision real.
MENA changes the attack.
Excera studies that change, publishes what it learns as sourced intelligence, and turns it into playable scenarios.
- 01Study the region
- 02Publish the intelligence
- 03Build the scenario
Built from the region.
For the people facing it.
Prepare for how social engineering changes when it reaches your region.
